Intro: Innovation from a strong partnership

Accompanied for many years Codify AG the Coop cooperative in the continuous development of Supercard app — one of the most used customer loyalty apps in Switzerland.
As a reliable technology partner, Codify has a high level of responsibility: new features must not only be developed functionally and efficiently, but also securely and in a user-centered manner.

A particular highlight of this collaboration was the introduction of Supercard PAY — an integrated payment function within the app, which offers various payment methods such as Apple Pay, Google Pay, TWINT and credit card supports.

Challenge: Safety, Acceptance & Technical Complexity

The introduction of Supercard PAY presented the project team with several key challenges:

• Technical integration via Datatrans: The secure integration of payment providers required deep technical understanding, particularly with regard to tokenization and data protection.
• Design transfer: The implementation of Figma prototypes into a high-performance app module was decisive for the user experience.
• safety mechanisms: Particular care was taken to generate the data matrix — including server timestamp validation and one Blur Screento prevent misuse.
• Mass market acceptance testing: The willingness of a broad target group to use the new feature had to be tested first — without risking existing user satisfaction.
• High quality standards on the part of Coop: Performance, reliability, and code quality requirements were correspondingly high.

Approach: Iterative rollout in two phases

Codify followed a strategically thought-out rollout approach in two phasesto ensure both security and acceptance:

1. Phase 1: Soft launch as a side feature
   Users were already able to add payment methods, but were initially unable to actively use them. This concept was used by early testing of technical stability and the Measuring acceptance in the market. In addition, early sources of error were identified without the risk of functional interruption during live operation.
2. Phase 2: Integration as a key feature
   With positive findings from phase 1, Supercard PAY was fully integrated in existing map module integrated. Users were now able to pay directly with their stored payment method — simply, securely and without media disruption.

Outcome: Technically strong, strategically scalable

The success of the introduction of Supercard PAY is reflected on several levels:

• Perfect integration into the card module of the Supercard app — without breaks in user flow.
• Highest safety standards were met — including tokenization, visual protection and server-side security.
• Strategically scalable platform: The technical basis allows the connection of other means of payment, such as the Coop gift card, in the future.
• Positive user feedback and stable system performance since GoLive.